Tuesday, 1 December 2015

How I Got 2.4 Million Podcast Listens In 40 Episodes...


Coming from a country in Africa where people are exposed yet still traditional in a sense, One of the most difficult things to create is Unique Quality CONTENT, especially in a digital space saturated with millions of content creators & providers just like myself, in a country where Internet is still a LUXURY. So when I first conceived the idea to launch my Live Radio Podcast - THE NAKED TALK w/ Alex Okoroji, I knew I wanted it to become popular and attract a lot of listens (both live and Archived). And despite a rough start with bits of technical challenges in between. I held on to the 'Naked' theme and stuck to my pay off - UNSCRIPTED | UNFILTERED | UNCUT (which meant I could get away with anything, including unforeseen challenges...all I had to do is LAUGH it off live on air...and remind the listeners that the show is unscripted and anything can happen).

That's how I got 2.4 Million Listens, and the numbers keep going up. So here are the 4 strategies that contributed to making my show a good first season.

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#1) HAVE A VISION : While trying to have some foresight for my radio podcast, I knew there were 4 basic CHARACTERS I wanted the show to have.

A) Live: I love the honest feel and vulnerability of live shows. Knowing whatever is said, is in real time... and the surrounding energy or lack of it cannot be FAKED. The Live feature helps build real time interaction, because listeners can either phone in, or join the In-Studio Chat Room and be part of the conversation. Now, though my show is live, it is also automatically recorded into podcast for those who miss the live shows, as on-demand episodes.

B) Unscripted: Lots of podcast shows like to follow a script and do a pre-show interview (there's nothing wrong with that, even though I find it to be monotonous and boring). I personally like the idea of running a wild card. I never write a script before hand and I never know what my guests will say, because they never know what questions I'll ask anyway...So we both tend to get pleasantly surprised, a lot of laughs and a few shockers on the show. And that is interesting to the average listener.

C) Global: Even though I'm African and I broadcast live from Lagos in Nigeria to the rest of the world. I wanted the show to have a global appeal. I wanted to celebrate, connect and highlight the expertise and AUTHENTICITY of these Industry professionals and Achievers from around the world.

D) Empower: I knew the ultimate purpose of doing this show was to EMPOWER and enlighten the listeners. So every episode, I create a new SUBJECT theme and drive my discussions with the guests towards highlighting their own thoughts and experience around it.

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#2) SHOW SOME DEDICATION: We all know it's one thing to have a vision and another thing to be dedicated to it....And when you are dedicated to your vision or passion, you strip yourself of your EGO and every distraction that gets in the way of achieving your goals. It's like a person who is dedicated to the love of his/her life. You don't break up because you had a disagreement, you are not arrogant to EXPRESS your love, your weakness or your lack. You don't care what people on the outside say about your love, you stay focused on it and ready to do everything to see that love grow. It's the same with a Vision. And unlike most celebrities, I'm not ASHAMED to tell or show people what I have to offer them. I send emails newsletters, BBM broadcasts, WhatsApp Messages, I post on Facebook, Twitter, Google+, Instagram or Anywhere else people are lurking around the DIGITAL space, with no recourse for how people will see me. I have no airs and I am not trying to fake a status. I simply promote and keep promoting till I knock down all closed doors. I keep reminding the people I mentor, that you can't be ashamed to put your BRAND or products in front of your potential clients. If you aren't dedicated to see your vision FLY, no one will help you fly it. It's success or failure is all on you.

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#3) SEEK COLLABORATION : One of the biggest mistakes Creative Entrepreneurs or Solo-preneurs make, is to see everyone as COMPETITION, instead of a potential partner they can actually collaborate and build something dynamic with. For example, I've had all sorts of professionals on my show including fellow Actors, Writers and Radio Hosts. I had a round table conversation once with 5 guests of which 2 of them are talk radio hosts and I never felt the least bit INTIMIDATED to have them on my show or even promote them. As far as I was concerned, it was a smart move. Other times, people make their vision solely about themselves. If your project is all about you, then nobody gives a hoot, because in all honesty, humans are generally only interested in the things that concern them. If it doesn't include them or add VALUE to them, they will show no interest. So, It is always important to tie your vision to others, so that if they GROW, then you grow too. Which is why every time I schedule a guest. It's all about them and not me. I put them full blown frontal on my weekly show banners and promote them to my fans on all my social networks...in turn, they are excited and they promote the show to their own fans and supporters who get to listen and learn more about me. Same for advertisers. The RESULT - is a win for all parties involved.

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4) GO FOR SYNDICATION : I honestly believe there is a selfishness that comes from the word EXCLUSIVE especially when there isn't much to offer. I almost feel like if something is exclusive, then it's not inclusive and that it means it is alienating a certain group or kinds of people. And it comes from people not wanting to share their traffic or brand with other sites. Now if your potential client or audience is out there in different places. You should be creating ways to include them and not exclude them. Example, those who operate several social media accounts UNDERSTAND the benefits of syndicating their interaction, thoughts or promotions on several different platforms, as opposed to just one PLATFORM. I have seen several big radio stations become part of a network or join other platforms so they can build their brand across the board. I have also seen several blogs LINK back to other blogs or make references to create some connection to other brands. So once I decided to not only broadcast live on my radio channel at BlogTalkRadio but syndicate my archived show on Stitcher, ITunes, TuneIn to their own community of listeners, who may not ordinarily stumble there, I started enjoying the full benefit of syndication and gained many more listeners.

These Amazing Tips - Vision, Dedication, Collaboration and Syndication have helped me build my Radio Podcast Listenership but they can also work for you on any other CREATIVE project you embark.

Don't forget to join me to celebrate my First Anniversary Special of THE NAKED TALK w/ Alex Okoroji as we count down to the epoch FRIDAY RADIO SPECIAL. The Anniversary is bringing Back LIVE on Air, 16 of these Influential Guests from 7 different countries around the world, for a group radio chat like never before . You can join the Interactive LIVE On-Air Anniversary Party from anywhere in the world, on any mobile or digital electronic device on Friday 11, December 2015 @ 9pm GMT on my RADIO CHANNEL or HERE ....Listeners can also call in to the show LIVE via +1 (215) 383-3766 or call via the live Skype Button for FREE, tweet@AlexOkoroji with #TheNakedTalkor Use the Live In-StudioChat Room to comment or contribute.

Please click WATCH  to see this teaser video...

So what do you think about my tips? Feel free to share your own strategy for accomplishing your targets.

Have you grabbed your own copy of my Widely Acclaimed Self-Help Book? - THE NAKED TRUTH: Lies Stripped... The Reviews are great. Just Click my OFFICIAL WEBSITE,  or BUY @ AMAZONSMASHWORD, BARNES & NOBLE or PayHip and GUMROAD.  It is an Intimate & Relatable guide to the crazy TRUTH about Love, Life, Relationship, Sex & Reality. It offers WISDOM to those who are struggling to accept the truth about who they really are and different aspects of their life.  Get it and please let me know what you think.




P.S: If You love what I do...You can become a VIP STAR PATRON by making a monthly pledge to get access to my best quality content before anyone else + earn some good REWARDS. Click PLEDGE If you also missed my MOTIVATIONAL live webinar and want to watch THE NAKED CHALLENGE 101 Webinar Video. Please click ACCESS to download the and learn my 10 BASIC MIND STRATEGY on how to accomplish real GOALS.

Don't forget to call in and catch me on Talk Wednesday and Friday Radio SpecialLIVE @ 9pm (GMT) on THE NAKED TALK Internet Radio Show. Its always a stimulating conversation with my guests. .



NOTE : Join Me In My Effort To Change The World With My Empowering Thoughts. If You Like Today's 'Random Musing'....Then Don't Forget To Comment and Share It With Those You Love (Or Even Like A Lot).

Got A Question? Feel Free To #AskAlexHere. If You Want Some Talk Therapy Instead, Then Take Advantage of my Private One-on-One and Book an appointment with #AskAlex using SetMore NOW!!!

Have A Terrific Tuesday Lovelies. Kisses!!!

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